Like the combination of digital channels in use today, there once was a time when direct mail was the primary advertising channel for many small and mid-sized companies. Companies would move to new channels in an effort to stand out. Today, we find that the opposite is true. With everyone using … Read more about 7 Direct Mail Examples to Inspire Your Next Campaign
![[POSTALYTICS] The Ultimate Guide How to Choose and Test Your Direct Mail List](https://www.postalytics.com/wp-content/uploads/2023/02/POSTALYTICS-The-Ultimate-Guide-How-to-Choose-and-Test-Your-Direct-Mail-List-1024x536.png)
The Ultimate Guide: How to Choose and Test Your Direct Mail List
How many addresses should be on your direct mailing list if you want 1,000 responses? Ideally 1,000. Yes, with a 100 percent response rate, you’d be a direct mail marketing genius — reaching the very best audience with a perfect offer at precisely the right time. That’s an absurd goal, of … Read more about The Ultimate Guide: How to Choose and Test Your Direct Mail List
![[POSTALYTICS] Restaurant Marketing 15 Most Effective Tactics](https://www.postalytics.com/wp-content/uploads/2023/01/POSTALYTICS-Restaurant-Marketing-15-Most-Effective-Tactics-1024x536.png)
Restaurant Marketing: 15 Most Effective Tactics in 2024
Starting up a business can be an enormous task – especially when it comes to the restaurant industry. In many towns, local restaurant owners will have dozens of other businesses to compete with, which makes standing out among local customers a top priority. But how do you make your … Read more about Restaurant Marketing: 15 Most Effective Tactics in 2024
![[POSTALYTICS] B2B Lead Nurturing Automate Direct Mail to Boost Results](https://www.postalytics.com/wp-content/uploads/2019/07/POSTALYTICS-B2B-Lead-Nurturing-Automate-Direct-Mail-to-Boost-Results-1024x536.png)
B2B Lead Nurturing: Automate Direct Mail to Boost Results
Every business wants to generate leads. But the real challenge lies in converting these leads. That’s where lead nurturing comes into the picture. Companies that implement successful lead nurturing strategies generate 50% more sales-ready leads at a 33% lower cost. When it comes to B2B … Read more about B2B Lead Nurturing: Automate Direct Mail to Boost Results
![[POSTALYTICS] Direct Mail Marketing 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail](https://www.postalytics.com/wp-content/uploads/2018/02/POSTALYTICS-Direct-Mail-Marketing-30-Expert-Tips-and-Insights-on-How-to-Deliver-a-High-Converting-Direct-Mail-1024x536.png)
Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
Direct mail has been making a comeback. With powerful tools like Postalytics to help streamline the process, now is the time to be sending direct mail. Even with Postalytics helping to speed up the standard production time of direct mail, there are still many tips and tricks to keep in mind while … Read more about Direct Mail Marketing: 30 Expert Tips and Insights on How to Deliver a High Converting Direct Mail
The Beginners Guide to Nonprofit Marketing in 2024
In 2024, nonprofit marketing will become more important than ever. That’s because the dynamic nature of media today makes it easy for people to forget the problems that the rest of the world is experiencing. The new age of media has introduced the aspect of scrolling, allowing users to move … Read more about The Beginners Guide to Nonprofit Marketing in 2024
Canada Post Postage Rates 2024
Feeling overwhelmed trying to keep track of Canada Post postage rates each year? You're not alone. Canada Post, known in French as Postes Canada, is the primary postal operator in Canada. Each year it provides mail service to more than 16 million addresses distributed by 6,200 post offices across … Read more about Canada Post Postage Rates 2024
The Best Marketing Agency Services to Offer Your Clients
What marketing services should you offer clients in 2024? Any marketing agency that wants to get ahead should consider offering a special service to their new clients. Providing them with extra support and advice will strengthen your relationship with them and promote client retention. When done … Read more about The Best Marketing Agency Services to Offer Your Clients