Set up a direct mail campaign in 8 easy steps Are you a marketer that is interesting in getting your feet wet with direct mail marketing? Are you familiar with the direct mail process? Direct mail can be a powerful tool. But for those that have had limited experience with offline … Read more about How Does the Direct Mail Process Work?
3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
With digital marketing channels becoming increasingly crowded and expensive, marketers are looking for new twists on offline channels like direct mail to boost the ROI of their campaigns. Reviewing examples of direct mail success can be a great way to help formulate your own high achieving … Read more about 3 ROI-Generating Examples of Direct Mail Marketing to Inspire Your Next Campaign
Direct Mail Sizes: The Ultimate Guide To Mail Dimensions
If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make … Read more about Direct Mail Sizes: The Ultimate Guide To Mail Dimensions
How To Write An Effective And Automated Sales Letter
Many marketers that have a solid foundation in digital marketing channels haven’t been exposed to a fundamental component of direct marketing - the sales letter. It’s easy to get caught up in building out automated campaigns that drive people to your website, and automated email sequences to … Read more about How To Write An Effective And Automated Sales Letter
How To Evaluate Direct Mail Marketing Companies
"There are so many direct mail marketing companies! How can I find the right fit for us?" With consumer trust in direct mail ranking very high in recent surveys, finding the right direct mail marketing company to partner with is an important choice. But choosing the right company can be … Read more about How To Evaluate Direct Mail Marketing Companies
Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
A new generation of direct mail management software tools are offering a wealth of new ways to deploy direct mail marketing campaigns and understand exactly what happens after you send a campaign. Traditionally, direct mail campaigns were sent out into the dark, with limited tracking and … Read more about Direct Mail Management Software – Cloud Based Tools That Integrate & Track Direct Mail Campaigns
Direct Mail Design Best Practices — Increase Your Direct Mail ROI
When you make direct mail a key part of your overall marketing strategy, it is important that you understand direct mail design best practices in order to maximize your returns. Your audience will interact with your direct mail differently than it does with digital media. 81% of people read or scan … Read more about Direct Mail Design Best Practices — Increase Your Direct Mail ROI
8 Features to Look for In Modern Direct Mail Solutions
Brands that invest heavily in direct mail solutions are reaping the benefits. For all of the focus on digital platforms in modern marketing, direct mail is a surprisingly effective marketing channel that continues to be an unsung hero for companies in nearly every industry. What's driving … Read more about 8 Features to Look for In Modern Direct Mail Solutions
