Direct mail works well for non-profit and charitable organizations because mail is an effective method of cultivating relationships that yields high response rates — and organizations raise needed funds in the process! Targeted letters and postcards are “touchpoint” tools that any marketer can … Read more about How do Non-Profits Raise Money via Direct Mail
Do Long Sales Letters Still Work?
Marketers packs sales channels full of emails, social media, text messaging, phones, and all other means to prospect for clients. It sometimes feels like a game of chance to get a message in front of the right eyeballs at the right time, for the ideal number of times. One channel that … Read more about Do Long Sales Letters Still Work?
Direct Mail vs. Email: Who’s The ROI Winner?
Decision makers are always on the lookout for the goldilocks between marketing costs and ROI. Marketers are likely to pay twice as much for executing direct mail campaigns than using email marketing. Between the costs of buying paper, printing, and postage, not to mention inflation and supply … Read more about Direct Mail vs. Email: Who’s The ROI Winner?
Direct Mail Marketing Stands Out for Healthcare Firms
Amid “digital noise,” print has made a comeback in America’s mailboxes, and it’s working for healthcare companies” As the first direct mail automation company, we understand that healthcare companies need to stay on top of the latest marketing trends in the healthcare industry. While not new, … Read more about Direct Mail Marketing Stands Out for Healthcare Firms
What Colors Work Well in Direct Mail Marketing?
Direct mail often gets the eyeballs and the engagement that digital platforms don’t deliver. But creating effective direct mail pieces doesn’t simply happen. Effective design, a strong call to action, and clear messages are all imperative. Color, too, is critical. Tomes have been written about … Read more about What Colors Work Well in Direct Mail Marketing?
7 Insurance Marketing Strategies to Generate More Leads This Year
The insurance marketing strategy can make or break your insurance business. In order to thrive, insurance businesses need to generate more leads, sell better coverage, and foster relationships with clients. Luckily, insurance marketing strategies can help you reach two of these goals.Before we … Read more about 7 Insurance Marketing Strategies to Generate More Leads This Year
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including SEM, … Read more about Getting Started with Postalytics