Decision makers are always on the lookout for the goldilocks between marketing costs and ROI. Marketers are likely to pay twice as much for executing direct mail campaigns than using email marketing. Between the costs of buying paper, printing, and postage, not to mention inflation and supply … Read more about Direct Mail vs. Email: Who’s The ROI Winner?
Direct Mail Marketing Stands Out for Healthcare Firms
Amid “digital noise,” print has made a comeback in America’s mailboxes, and it’s working for healthcare companies” As the first direct mail automation company, we understand that healthcare companies need to stay on top of the latest marketing trends in the healthcare industry. While not new, … Read more about Direct Mail Marketing Stands Out for Healthcare Firms
What Colors Work Well in Direct Mail Marketing?
Direct mail often gets the eyeballs and the engagement that digital platforms don’t deliver. But creating effective direct mail pieces doesn’t simply happen. Effective design, a strong call to action, and clear messages are all imperative. Color, too, is critical. Tomes have been written about … Read more about What Colors Work Well in Direct Mail Marketing?
7 Insurance Marketing Strategies to Generate More Leads This Year
The insurance marketing strategy can make or break your insurance business. In order to thrive, insurance businesses need to generate more leads, sell better coverage, and foster relationships with clients. Luckily, insurance marketing strategies can help you reach two of these goals.Before we … Read more about 7 Insurance Marketing Strategies to Generate More Leads This Year
How Marketing Agencies Can Add Direct Mail Without Adding More Staff
If your agency’s omnichannel marketing approach for your clients does not integrate print into the media mix (which it should), read on to see how you can offer direct mail services to your clients. Don’t let an understaffed team or lack of mailing experience keep you from making the most … Read more about How Marketing Agencies Can Add Direct Mail Without Adding More Staff
Getting Started with Postalytics
As digital marketing becomes more complicated, another channel has emerged as a new winner— direct mail marketing. The majority of marketing professionals say that they need a simple way to measure and present returns on investment (ROI). Unfortunately, digital marketing channels, including SEM, … Read more about Getting Started with Postalytics
Why You Need Direct Mail for Professional Services Marketing
As the leading direct mail automation platform, we spend a lot of time studying professional services marketing. So, let’s dive right in and explore how to market professional services this year. Professional services and consulting firms in fields such as accounting, financial services, … Read more about Why You Need Direct Mail for Professional Services Marketing
8 Creative Direct Mail Ideas to Help You Cut Through the Noise
Are you looking for creative direct mail ideas that will help you blast past your targets in the next marketing campaign? If so, you've come to the right place. As the leading direct mail automation platform, we spend a lot of time looking into the best ways to optimize direct mail campaigns. … Read more about 8 Creative Direct Mail Ideas to Help You Cut Through the Noise