Emerging trends can help marketers uncover their next-best move. And as the leading direct mail marketing automation platform, we spend a lot of time studying marketing trends. So, let’s dive in and analyze some of the fastest-growing healthcare marketing trends. Marketing trends define how the … Read more about 9 Emerging Healthcare Marketing Trends of 2024
Utilizing HubSpot for Direct Mail Campaign Alert and Response Management
For many marketers, the hardest part of direct mail management isn't designing or deploying the mail. The challenge is calculating the responses and tracking the delivery notifications and alerts. But what if there was a better way of managing your campaigns? What if you could get alerts … Read more about Utilizing HubSpot for Direct Mail Campaign Alert and Response Management
Harnessing The Power of Postalytics Event Triggers in HubSpot
Wouldn’t it be wonderful if triggering direct mail campaigns was as easy as setting up email automation? If you run many direct mail campaigns, you’ll be all too aware that it’s a time and resource drain to conduct direct mail activities manually. But with platforms like Postalytics providing … Read more about Harnessing The Power of Postalytics Event Triggers in HubSpot
4 Direct Mail Mistakes That Could Cost Your Business Big-Time
Direct mail may seem like a traditional, even outdated, marketing strategy in today's digital age. But don’t underestimate its power. If executed correctly, direct mail can offer a high engagement rate and boost the visibility of your brand. However, things can go wrong. You, as a marketing … Read more about 4 Direct Mail Mistakes That Could Cost Your Business Big-Time
Why QR Codes In Marketing Suddenly Make Sense?
QR codes are now everywhere; in restaurants, on product packaging, or at the cashier’s table for quick payment. As a result, over 89 million smartphone users in the U.S. scanned a QR code from their mobile devices in 2022. This number is projected to hit 100 million by 2025. QR codes have … Read more about Why QR Codes In Marketing Suddenly Make Sense?
15 Ways to Say, “Thank You For Your Hard Work”
A 10-year study revealed that 79% of people who quit their job say they did so because they didn’t feel appreciated. Most employees never took a minute of their time to send a "thank you for your hard work" appreciation gift or postcard. If you’re looking for a way to keep your employees … Read more about 15 Ways to Say, “Thank You For Your Hard Work”
Direct Mail Management: Download and Share Activity Reports with Ease
When running multiple direct mail campaigns, tracking the metrics can become a nightmare. That's why you need direct mail management tools. With them, you can keep workflows organized and functioning seamlessly and access all your metrics and key campaign details at a glance. Direct mail … Read more about Direct Mail Management: Download and Share Activity Reports with Ease
Is Direct Mail Still Relevant in the Digital Age?
As the leading direct mail automation platform, we spend a lot of time researching the importance of direct mail in our digital age. We're living in a world dominated by digital communication. But despite the prevalence of email, social media, and text messaging, there's still a … Read more about Is Direct Mail Still Relevant in the Digital Age?