Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
How to Leverage CRM for Effective Direct Mail Automation
If you've ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. This is a common phenomenon in traditional mass media communications where marketers treat everyone alike. Though … Read more about How to Leverage CRM for Effective Direct Mail Automation
6 Personalization Best Practices for Data-Driven Direct Marketing
Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail … Read more about 6 Personalization Best Practices for Data-Driven Direct Marketing
The Best Direct Mail Automation Software in 2024
Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activities like triggering a direct mail based on customer action, deploying the campaign for print, and tracking … Read more about The Best Direct Mail Automation Software in 2024
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Restaurant Marketing: 15 Most Effective Tactics in 2024
Starting up a business can be an enormous task – especially when it comes to the restaurant industry. In many towns, local restaurant owners will have dozens of other businesses to compete with, which makes standing out among local customers a top priority. But how do you make your … Read more about Restaurant Marketing: 15 Most Effective Tactics in 2024
The Best Marketing Agency Services to Offer Your Clients
What marketing services should you offer clients in 2024? Any marketing agency that wants to get ahead should consider offering a special service to their new clients. Providing them with extra support and advice will strengthen your relationship with them and promote client retention. When done … Read more about The Best Marketing Agency Services to Offer Your Clients
How to Sell Online Courses: The Beginners Guide for 2024
With the rising popularity of online education, there is an excellent opportunity for companies and individuals to grow their businesses by selling online courses. More companies are also using online business courses to train their employees, replacing traditional classroom training. The … Read more about How to Sell Online Courses: The Beginners Guide for 2024
How to Nurture B2B Leads for Best Results in 2024
As the buying journey changes, shoppers are doing more research on their own and waiting until they gather substantial information before making a business purchase or signing up for a business account. According to Forrester Research, potential customers wait until they are 65% to 90% of the way … Read more about How to Nurture B2B Leads for Best Results in 2024