Many businesses use HubSpot to store customer data. Their marketing teams use this data to send emails or devise personalized ad campaigns using the powerful HubSpot Workflows feature set. Yet, when it comes to direct mail marketing, HubSpot doesn’t natively provide any automation to send direct … Read more about Boosting Your Direct Mail Campaigns with HubSpot Workflows
Upcoming Events – Calix ConneXions 2024 Conference
Find Postalytics at Calix ConneXions 2024 at the Wynn Las Vegas Resort & Spa - October 12-15 A simplified business model with excited subscribers enables even the smallest broadband service provider to take on the consumer giants and win. Engage with your peers, industry visionaries, design … Read more about Upcoming Events – Calix ConneXions 2024 Conference
From Concept to Mailbox: Simplifying Direct Mail with Automation Tools by Postalytics
Do you avoid direct mail marketing because it takes too much time and effort? Or do you feel the ROI is not worth it? One reason could be that you’re not using direct mail automation. Automation tools like Postalytics can speed up your campaign production and drive more conversions. If you're … Read more about From Concept to Mailbox: Simplifying Direct Mail with Automation Tools by Postalytics
Nonprofit Engagement Strategies with Direct Mail Automation
For nonprofit organizations, the challenge is twofold – vying for donations and building long-lasting relationships with your community. But when dealing with constrained budgets and resources, you need effective strategies. One such strategy is direct mail automation. As a … Read more about Nonprofit Engagement Strategies with Direct Mail Automation
Unleashing Business Growth: Postalytics Case Studies Across Industries
Given the robustness and versatility of the Postalytics system, it is no wonder that a broad spectrum of organizations have found tremendous value in its application. The value to all these businesses is not simply in the tool itself but in how customers deploy the platform to yield real-world … Read more about Unleashing Business Growth: Postalytics Case Studies Across Industries
Automated Direct Mail: Where’s it Going?
This isn't another article promoting the benefits of direct mail marketing. We've covered that topic thoroughly in blog articles, white papers, playbooks, and case studies. You are welcome to browse our library of informative content at postalytics.com and read any material that interests you. This … Read more about Automated Direct Mail: Where’s it Going?
Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%? Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns
How to Leverage CRM for Effective Direct Mail Automation
If you've ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. This is a common phenomenon in traditional mass media communications where marketers treat everyone alike. Though … Read more about How to Leverage CRM for Effective Direct Mail Automation