Direct Mail Automation Leader Postalytics Announces ActiveCampaign Integration
Deep Integration Enables Marketers and Agencies to Boost ROI in Minutes
ROCKLAND, Mass., June 14, 2024 /PRNewswire-PRWeb/ — Postalytics, the leading direct mail automation platform, introduced native support for ActiveCampaign, the popular CRM and marketing automation platform. ActiveCampaign users can now add automated direct mail to their marketing campaigns in just a few minutes.
Postalytics removes the friction normally present in direct mail campaign production, integration, and analytics so marketers can focus on marketing rather than direct mail production and project management. Connecting Postalytics to ActiveCampaign makes sending triggered, fully automated direct mail marketing for the full customer lifecycle as easy as sending email.
As one Postalytics customer points out, “ActiveCampaign provides the flexibility we need to address any client use case. With Postalytics, we can take direct mail from an offline channel to one that is fully integrated, automated, and measurable.”
Enabling the Postalytics integration in ActiveCampaign allows marketers and agencies to:
- Utilize ActiveCampaign automation to facilitate automated direct mail production and gather delivery and response data for comprehensive omnichannel campaigns.
- Send single pieces of highly personalized triggered postal mail with pricing that usually requires minimum sends in the thousands.
- Use QR codes and pURLs to track mail recipient response and to personalize landing pages.
Deeper integrations = More Effective CRM
“ActiveCampaign users in the U.S. and Canada now can send fully automated direct mail campaigns,” states Dennis Kelly, CEO of Postalytics. “Automated direct mail serves as an ideal complement to ActiveCampaign’s existing email and SMS marketing capabilities, providing a tangible touchpoint that cuts through the digital noise every marketer aims to bypass.”
Business, nonprofit, and agency marketers of all sizes and types are using this popular integration to add automated direct mail to their marketing strategies. The ActiveCampaign integration features 2-way data sharing and works with all existing ActiveCampaign workflows and contacts. The integration is available in all Postalytics plans including the Free, Marketer, Pro, and Agency levels.
A prime illustration of the integration’s impact is demonstrated by eduConverse — a marketing agency focused on the Higher Education student-recruitment category. eduConverse uses the Postalytics/ActiveCampaign integration to drive highly personalized student experiences in its marketing efforts. Learn how by reading the Case Study.
According to Casey Hill, Sr. Growth Manager at ActiveCampaign,
It’s vital in 2024 for brands to take an omnichannel approach to marketing. Some people prefer text, some have a morning routine of checking email, and some people savor a physical, printed piece of mail that appeals to multiple senses. That is why it’s so critical to use systems like ActiveCampaign that natively plug into dozens of other communication channels. Using the power of ActiveCampaign + Postalytics, you can create those memorable marketing moments with customers and prospects that drive more business, and work in the ways your customers want to communicate.“
About ActiveCampaign
ActiveCampaign, headquartered in Chicago, IL, helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on our mix of pre-built automations and integrations to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. Learn more at www.activecampaign.com
About the Author
David Hazeltine
David is a career, award-winning marketing, communications, and copywriting professional who joined the Postalytics team in September 2023. He has spent the past 12 years working in demand generation and events for technology & SaaS companies, including Fiserv (FinTech), Pointillist (MarTech), Blackbaud (NonprofitTech), and most recently Cisco Systems (DigitalCommsTech). Prior to joining the tech world, David spent 26 years on the agency side, the majority of which were spent in direct mail and direct response. He ran direct mail production for two agencies prior to forming his own full-service full-service agencies, which provided strategy, creative, list, print/mail production, and analysis services for both for-profit and nonprofit clients. Additionally, David is an accomplished fundraising consultant, speaker, and conference presenter. Born and raised in the Boston area, he and his wife migrated south in 2018 to their current home in Charleston, SC. They have three grown children and a German Shepherd named Zeus.