In a year when AI, CTV, and Retail Media Networks are grabbing headlines, you might assume that traditional marketing is fading fast. Not so, says the 2025 Nielsen Annual Marketing Report—and if you're a marketer at a business, nonprofit, or an agency partner serving these groups, the findings are … Read more about 2025 Nielsen Annual Marketing Report Reveals a Surprising Shift Toward Traditional Channels—Here’s What Marketers Need to Know
How Michael Hoffman of Gather Voices is Revolutionizing Community-Driven Video for Omnichannel Marketing
What if authentic customer testimonials could be captured at scale, automatically, and seamlessly integrated into your omnichannel marketing campaigns? Michael Hoffman, CEO of Gather Voices, sat down with Postalytics CEO Dennis Kelly on the Print to Pixel podcast to discuss how community-driven … Read more about How Michael Hoffman of Gather Voices is Revolutionizing Community-Driven Video for Omnichannel Marketing
The 2025 USPS Postage Increase: How Savvy Marketers Are Staying Ahead
The rules are changing again. Here's how to turn the 2025 USPS postage increase into a competitive advantage. Another USPS postage increase is coming on July 13, 2025—with rates jumping an average of 7.4% across mailing services. The 2025 USPS postage increase represents yet another challenge … Read more about The 2025 USPS Postage Increase: How Savvy Marketers Are Staying Ahead
What Is CASS? How Postalytics Uses USPS Address Validation to Deliver Smarter Direct Mail
In the world of direct mail, accuracy is everything. Every misdirected postcard or undeliverable letter doesn’t just waste budget—it erodes trust, reduces ROI, and leaves marketing teams in the dark. That’s where CASS comes in. At Postalytics, we use the USPS CASS system to ensure that your … Read more about What Is CASS? How Postalytics Uses USPS Address Validation to Deliver Smarter Direct Mail
Postalytics Is Headed to New Orleans: Proud Sponsor of the 2025 NTCA Marketing and Sales Conference
At Postalytics, we don’t just believe in the future of direct mail—we’re building it. And this May, we’re bringing that bold energy to New Orleans as a proud sponsor of the 2025 NTCA Marketing and Sales Conference, happening May 4–7. This event is the pulse point for marketing and sales … Read more about Postalytics Is Headed to New Orleans: Proud Sponsor of the 2025 NTCA Marketing and Sales Conference
Product Update: Business Reply Mail Envelope Support Is Now Live in Postalytics
Postalytics now supports Business Reply Mail Envelopes (BREs)—a powerful new way to increase response rates by removing every obstacle between your message and your audience’s action. Even better? Postalytics now offers both Business Reply Envelopes and Courtesy Reply Envelopes (CREs). You … Read more about Product Update: Business Reply Mail Envelope Support Is Now Live in Postalytics
![[POSTALYTICS] How to Get Your Nonprofit Mailing Permit in the US](https://www.postalytics.com/wp-content/uploads/2024/07/POSTALYTICS-How-to-Get-Your-Nonprofit-Mailing-Permit-in-the-US-1024x536.png)
How to Get Your Nonprofit Mailing Permit in the US
If you are a US nonprofit, you can qualify for nonprofit mailing privileges set by the United States Postal Service (USPS). This is the best deal offered to any industry in the US, and part of the reason why nonprofits are so successful with their direct mail programs. This includes special … Read more about How to Get Your Nonprofit Mailing Permit in the US
Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing
Sometimes, the first question we are asked by marketers isn’t about how Postalytics can streamline and automate their direct mail, how we can help them analyze what’s working and what isn’t working, or how their direct mail program can plug into their CRM or tech stack. Often, they want to learn … Read more about Direct Mail Costs Made Easy – How To Understand Direct Mail Pricing