Direct mail remains a powerful marketing channel, but managing campaign budgets and tracking return on investment can be challenging. One innovative solution that's transforming direct mail budgeting is the use of direct mail credits – a system that helps marketers streamline costs, simplify … Read more about Simplify Your Direct Mail Budgeting with Direct Mail Credits: A Marketers Guide
Direct Mail Trends for 2025: 5 Tech-Driven Strategies to Boost ROI
In an increasingly digital world, direct mail continues to evolve and adapt, proving itself as a powerful marketing channel when enhanced by modern technology. As we look ahead to 2025, several emerging trends are reshaping how marketers approach direct mail campaigns, making them more efficient, … Read more about Direct Mail Trends for 2025: 5 Tech-Driven Strategies to Boost ROI
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Direct Mail Trends ISPs Should Leverage for Outstanding Customer Reach in 2025
Internet Service Providers (ISPs) are breaking new ground in broadband expansion. But with this continued growth comes fierce competition. To stay ahead of rivals and build awareness, many ISPs have chosen to adopt direct mail marketing. With online direct automation tools for ISPs like … Read more about Direct Mail Trends ISPs Should Leverage for Outstanding Customer Reach in 2025
The Intersection of Technology and Fundraising: Insights from Sal Salpietro of Fundraise Up
Nonprofits face increasing pressure to modernize their fundraising strategies. The direct mail campaigns of yesterday have been transformed, and today’s omnichannel approach blends print and digital to optimize donor engagement. In a recent episode of the Print to Pixel podcast, Sal Salpietro of … Read more about The Intersection of Technology and Fundraising: Insights from Sal Salpietro of Fundraise Up
2025 Canada Post Price Increases: No Impact on Postalytics
On Monday, January 13th, 2025, Canada Post will implement its latest postage rate increase, impacting marketers and nonprofit organizations that rely on direct mail campaigns across the country. While this news might cause concern for businesses and organizations working within tight budgets, … Read more about 2025 Canada Post Price Increases: No Impact on Postalytics
USPS Observes National Day of Mourning: Mail Delivery Updates
The United States Postal Service (USPS) will observe the National Day of Mourning on Thursday, January 9th, 2025, resulting in the suspension of mail delivery and retail operations nationwide. This action is in keeping with the tradition of honoring past presidents and providing employees an … Read more about USPS Observes National Day of Mourning: Mail Delivery Updates
Announcing Mailing Opt-Out Link and Global Account Suppression Features
Postalytics is excited to announce the launch of two powerful features—the Mailing Opt-Out Link and Global Account Suppression Lists. These tools not only enhance the flexibility of your direct mail campaigns but also empower your organization to achieve higher ROI, improve customer experience, and … Read more about Announcing Mailing Opt-Out Link and Global Account Suppression Features
Understanding California SB 1096: What Direct Mail Marketers Need to Know
Guest Post by Christopher Santomassimo, Outside General Counsel™ at OGC Solutions® LLP California's recently enacted Senate Bill 1096 (SB 1096) introduces significant changes to the regulatory landscape for direct mail marketers. Signed into law by Governor Newsom on June 14, 2024, and set to … Read more about Understanding California SB 1096: What Direct Mail Marketers Need to Know