The Best Direct Mail Marketing Companies Right Now
Are you feeling confused with so many direct mail companies offering “just what you need”? Unsure of what direct mail marketing services you actually need?
You’re not alone. As the direct mail automation and white-label provider for direct mail agencies, we spend a lot of time analyzing the best marketing companies.
We know how important it is to use the right marketing platform to ensure your direct mail campaigns deliver incredible results.
After extensive research, testing different tools, and analyzing each platform against our features, we have created a one-stop list of the best direct mail marketing companies. Let’s get started.
What we’ll Cover:
- Why Choose Direct Mail Marketing?
- What Industries Use Direct Mail the Most?
- What is the Target Market for Direct Mail?
- Top Direct Mail Marketing Companies
- How to Select The Right Direct Mail Marketing Company for Your Business?
- Set Up Your Direct Mail Campaigns for Success With Postalytics
Why Choose Direct Mail Marketing?
Direct mail marketing offers a unique and impactful way to reach your audience. With physical marketing, you can stand out in a digital world where online messages get lost in the noise. It provides a tangible and personal touch that can create a stronger connection with recipients. It’s no surprise that Americans feel most comfortable when receiving direct mail as opposed to other channels.
Direct mail also allows for precise targeting and segmentation. It ensures your message reaches the right people. With advancements in technology – and tools like Postalytics – direct mail can now be personalized to a high degree, increasing its relevance and appeal.
Additionally, it boasts high response rates. You can integrate it with digital marketing strategies to create cohesive, multi-channel campaigns.
What Industries Use Direct Mail the Most?
For a very long time, learning institutions, healthcare services, real estate agencies, travel and hospitality industries, and marketing agencies have been using direct mail services to increase sales and grow their businesses. However, direct mail marketing has broken all boundaries. And as technology emerges, direct mail services adopt new technology.
Direct mailing services are now digitized. You can automate your campaign, focus on high-level strategy, and leave technical execution to the tools.
The new privacy laws are another reason why so many industries are now adopting modern methods of direct mail marketing. New regulations are making the digital landscape less affordable. It is also becoming less effective for advertisers across the board.
What is the Target Market for Direct Mail?
Your target market for direct mail is a group of ideal customers who would benefit from engaging with your brand and buying your products. The audience can be of any age and gender and can have any type of interest. To be precise, the target market of direct mail marketing is the same as any advertising and marketing methods you choose.
Direct mail is not a bygone marketing strategy. All generations enjoy receiving something in their mailboxes.
Some are associating this marketing practice with older trends, as they believe it’s an older trend staging a comeback. Companies should start using direct mail to attract younger populations, as these marketing techniques effectively filter digitally oversaturated consumers.
Hence, you can opt for direct mail marketing no matter what demographics you want to target. However, you should know who your target audience is before you deploy any marketing channel.
Top Direct Mail Marketing Companies
The right direct mail marketing company is essential for creating result-oriented campaigns. Are you confused about which company would be suitable for you?
We have done significant research and found 23 ideal service providers that you can choose from.
1. Postalytics
If you are looking for efficiency, affordability, and timing, Postalytics is an ideal solution. It is an all-around platform built for direct mail marketing. This leading direct mail marketing solution is ideal for lead generation, staying top of mind, and deep marketing insights.
The best part is that businesses across Canada and the United States can benefit from automating and integrating their multi-channel marketing with direct mail.
You can stand out with high-tech features, CRM integrations, and insights that make the entire process easy. Just imagine how much time and bandwidth you’d save if you stopped manually adding customer information to create and run a campaign. Apart from this benefit, Postalytics has a user-friendly interface that doesn’t require extensive training.
Businesses also don’t need to hire expensive designers to create aesthetically pleasing postcards, letters, and self-mailers. Postalytics offers several default templates for almost every niche. You can choose the right one from our libraries of industry-specific templates.
#2 SeQuel Response
SeQuel Response is a data-driven direct mail marketing agency that acquires millions of new customers for its clients each year.
They can seamlessly connect your digital and direct mail channels to optimize performance, deliver immense impact, and grow your business. With SeQuel’s proprietary testing and modeling techniques, you’ll gain deep insights into how to spend your budget to drive maximum return on investment.
#3 Gunderson Direct
You might already know them, as they are a popular marketing agency specializing in direct mail marketing services. Gunderson Direct is one of the top agencies that works with corporations and well-funded startups. It is a full-service marketing and graphic design agency that can drive impact globally.
They’re incredible at generating top-of-funnel leads and can help you engage and nurture your audience with well-crafted marketing campaigns. However, the company works only with clients in the United States.
#4 Cactus Mailing
Are you looking for only a postcard mailing service? Cactus Mailing services can be an ideal choice. This company also offers free postcards to new clients. You can use the platform for designs, printing, and mailing services.
You can also get mailing lists and addresses from the company, so you don’t need to purchase quality mailing lists from others. Their postcards are flawless and can make your customers fall for you.
#5 Mail Shark
Mail Shark offers cheap direct mailing solutions. It specializes in industry-specific direct mail strategies for dental, auto repair, and food services businesses. If you have these businesses, you can opt for this company.
Mail Shark also provides design services, printing, mailing, and data analytics to track campaign success. Their comprehensive approach makes it easier for businesses to reach potential customers and increase their marketing ROI.
This agency’s drawback is that it’s a bit industry-specific and offers limited options compared to Postalytics. The prices are also standard, which you can find in other companies.
#6 Lob
Lob claims they’ll transform your direct mail. This is one of the few mailing service providers that turns your campaign into intelligent, personalized, scalable, and measurable mail.
Larger enterprises mostly use Lob to execute their strategies. It’s one of the priciest solutions on the market, but it offers good service.
Lob supports the automation of postcards, letters, and checks, offering features like variable data printing and address verification to ensure accuracy. Its API-driven platform enables real-time campaign management, making it easy to scale direct mail efforts alongside digital channels.
With Lob, you can simplify the direct mailing process—from designing and printing to delivering and tracking. If you need a specific type of direct mailing service, you should try them.
#7 Click2Mail
Click2Mail allows businesses of all sizes to send business mail, marketing mail, invoices, personal mail, postcards, and letters to the target audience. It also offers an optimization process for printing and sending postal mail.
Click2Mail integrates with popular software and tools, making it easy to upload mailing lists and personalize messages. This platform features cloud integration tools and user-friendly features, helping you reduce the overall marketing cost.
It’s ideal for small businesses and marketers who want to execute targeted direct mail campaigns efficiently, with the ability to track and manage campaigns in real-time.
#8 Printing For Less
The company’s ideology can be easily guessed by its name. This marketing service provider offers affordable advertising options and unique marketing materials like stickers, booklets, business cards, etc.
PFL combines traditional print with advanced digital marketing tools, enabling personalized messaging through variable data printing
Besides that, they are a full-service mailing house responsible for promptly delivering your mail to your customers. If you want cheap options and compromise on ease and flexible options, choose this company.
#9 PostGrid
PostGrid is an online platform for businesses to connect with their customers. They offer API service for automating transactional mail, address verification at scale, and marketing direct mail.
It integrates seamlessly with CRM and marketing tools, enabling businesses to automate the sending of postcards, letters, and other mail based on customer data and triggers. Built-in verification tools also ensure address accuracy.
It helps modern businesses automate their mailing services. Businesses looking for quick, easy, and automatic solutions can opt for this PostGrid.
#10 Postie
It is a data-driven performance marketing channel. This organization has been working in marketing for more than 15 years. They have combined technology and marketing to help consumers discover brands that are ideal for purchasing their desired products or services.
Because they have been in the industry for more than a decade, they know the art of attracting users. It also supports A/B testing, real-time tracking, and detailed reporting, allowing marketers to optimize their campaigns continuously. Postie’s approach helps businesses reach the right audience with personalized messages, enhancing engagement and driving better ROI from direct mail efforts.
#11 Poplar
Poplar provides direct mailing campaigns in minutes. With Poplar, you can create and launch a marketing strategy in minutes. They offer a full range of re-targeting and CRM integrations that make your marketing successful.
The platform supports automated, trigger-based mailings, ensuring timely and relevant communication with customers. With real-time tracking and analytics, Poplar helps marketers monitor the effectiveness of their campaigns and make data-driven adjustments.
#12 Modern Postcard
Modern Postcard offers postcard printing, design, and direct mail marketing services. This business can help you acquire new customers and build your brand.
It provides customizable templates, professional design services, and targeted mailing lists to optimize campaign results. It also helps you manage everything from printing to distribution.
With a focus on quality and precision, Modern Postcard helps businesses create impactful, cost-effective direct mail campaigns that drive customer engagement and boost response rates.
#13 Vistaprint
Direct mail designing, printing, and delivering—Vistaprint offers these services. The best part is that they allow you to create custom postcards. You can choose a suitable theme and style based on the message and occasion.
You can build a targeted list on Vistaprint. This means you don’t have to add customers’ information manually every time. Vistaprint offers affordable pricing. It has a user-friendly platform, making it ideal for small to medium-sized businesses. Vistaprint helps execute professional-looking direct mail campaigns. These campaigns effectively reach and engage their audience.
#14 Next-Day Flyers
Next Day Flyers is a direct mail service that specializes in fast, high-quality printing and delivery. It offers a range of products, including flyers, postcards, brochures, and banners, which support effective direct marketing campaigns.
The platform is known for its quick turnaround times. They often deliver printed materials within a day. You can get top-quality printed marketing material, which helps you engage your audience. Their designs are highly applicable and can be customized based on your needs.
#15 Every Door Direct Mail (EDDM) by USPS
EDDM by USPS is a popular direct mail platform. You can grow your business by carpet-bombing entire neighborhoods with direct mail letters and postcards. The focus is on quantity and delivering a piece of mail to everyone in the desired area.
A local business, such as a pizza delivery targeting everyone in the area, can opt for this direct mailing service. It also offers you a simple and affordable way to acquire the names and addresses of demographics at large. However, it is not a good option for businesses that want to execute precise campaigns and reduce waste.
#16 DirectMail.com
DirectMail.com is a comprehensive direct marketing service that specializes in targeted direct mail campaigns and provides end-to-end solutions, including creative design, printing, data management, and distribution.
DirectMail.com has access to extensive mailing lists and data analytics, which allows businesses to precisely target their audience based on demographics, behavior, and location. Their platform supports personalized direct mail through variable data printing, ensuring each piece resonates with the recipient.
Additionally, DirectMail.com offers services like campaign tracking. They also provide performance analysis to optimize results.
#17 RR Donnelley
RR Donnelley stands out in direct marketing. They offer an extensive range of services and unique features. They provide advanced variable data printing. This enables highly personalized mail pieces tailored to individual recipient preferences.
RR Donnelley’s proprietary technology integrates seamlessly with customer databases, allowing for precise targeting and segmentation. The platform can manage large-scale production and distribution efficiently and ensures timely delivery across diverse geographic areas.
Additionally, RR Donnelley offers multi-channel marketing integration. They combine direct mail with digital channels for a cohesive marketing strategy.
#18 Directworx
Directworx is a versatile direct marketing tool designed to streamline and enhance direct mail campaigns. It offers a range of services, including creative design, high-quality printing, and efficient distribution.
Directworx allows seamless connection with customer databases, enabling precise targeting and personalized messaging. Additionally, It provides real-time tracking and analytics. Businesses can monitor campaign performance and adjust strategies dynamically.
Their commitment to innovation and comprehensive solutions makes Directworx a valuable asset. It helps businesses optimize their direct marketing efforts.
#19 Allegra Marketing Print Mail
Allegra Marketing Print Mail offers a comprehensive suite of direct mail services designed to enhance marketing campaigns. They specialize in creating high-quality printed materials, including postcards, brochures, and flyers tailored to specific marketing goals.
Allegra offers end-to-end solutions. They handle everything from design and printing to mailing and delivery. Their services include advanced variable data printing for personalized messaging. They also offer targeted mailing lists to ensure campaigns reach the right audience.
Their commitment to quality and service makes Allegra a strong partner for direct mail marketing.
#20 PsPrint
PsPrint provides a comprehensive suite of direct mail services designed to enhance marketing efforts. They specialize in high-quality printing of materials such as postcards, flyers, brochures, and catalogs.
PsPrint offers customizable design options and advanced variable data printing, which allows for personalized and targeted mail pieces. Their direct mail services include targeted mailing lists to reach specific demographics. PsPrint handles the entire process, from printing to distribution.
With a focus on quality and precision, PsPrint supports businesses. They help execute impactful direct mail campaigns. These campaigns drive engagement and deliver measurable results.
#21 Taradel
Taradel offers a robust direct mailing service. It combines advanced targeting with user-friendly tools, making it ideal for businesses of all sizes. One standout feature is the Every Door Direct Mail (EDDM) service, which allows businesses to reach specific neighborhoods without needing a mailing list.
Taradel also provides integrated multi-channel marketing. This means direct mail campaigns are seamlessly combined with digital ads, enhancing overall reach and effectiveness. Another unique offering is their DIY direct mail platform. It enables users to design, print, and mail their own campaigns easily.
#22 GotPrint.com
GotPrint.com offers a comprehensive direct mailing service. It simplifies the entire process from design to delivery. One of its unique features is the all-in-one mailing solution. This allows customers to design, print, and mail their materials from a single platform.
GotPrint.com also offers customizable printing options. These include a wide range of paper stocks, finishes, and sizes to ensure mail pieces stand out. Their targeted mailing lists service helps businesses reach specific demographics. This enhances the effectiveness of campaigns.
Additionally, GotPrint.com provides variable data printing. This enables personalized messaging for each recipient. With competitive pricing and quick turnaround times, GotPrint.com is a strong choice for businesses executing direct mail campaigns.
#23 Xpressdocs
Xpressdocs offers a sophisticated direct mailing service focused on customization and efficiency. One of its unique features is the brand management portal. This portal helps businesses maintain brand consistency across all printed materials. It also empowers local branches or franchises to order custom mailings.
It also provides on-demand printing and mailing, which enables quick turnaround times and minimizes waste by printing only what is needed. The platform also offers integrated marketing solutions, which combine direct mail with digital campaigns for a cohesive multi-channel approach.
Additionally, Xpressdocs provides detailed tracking and analytics. This allows businesses to monitor the success of their campaigns effectively.
How to Select The Right Direct Mail Marketing Company for Your Business?
Selecting the right direct mail marketing company is crucial for the success of your campaigns. Yet, as this list shows, there’s plenty of direct mail companies to pick from.
Here’s how to choose the best fit for your business:
- Define your goals: Identify what you want to achieve with your direct mail campaign. This could be brand awareness, lead generation, or customer retention.
- Assess industry experience: Look for a company with experience in your industry. They will better understand your target audience and campaign objectives.
- Evaluate service offerings: Ensure the company provides comprehensive services. This includes design, printing, mailing, and analytics.
- Check data capabilities: Choose a provider with robust data management services. Look for targeted mailing lists, data cleansing, and variable data printing for personalization.
- Consider customization options: Opt for a company that offers flexible customization. This allows you to tailor your campaigns to specific demographics or customer segments.
- Review integrations: If you use CRM or marketing automation tools, find a company that integrates seamlessly with your technology stack.
- Analyze pricing and ROI: Compare pricing structures and ensure value for money. Look for a clear potential for a positive ROI.
- Customer support: Prioritize companies that offer excellent customer service and ongoing support. They should address any issues during your campaign.
- Read reviews and testimonials: Look for customer feedback. This will help gauge the company’s reliability, quality of service, and customer satisfaction.
Set Up Your Direct Mail Campaigns for Success With Postalytics
When choosing the best direct mail marketing companies, consider those that offer advanced targeting, seamless integration, and robust analytics. Making this choice right can make all the difference in the success of your direct mail campaign.
Among the top contenders, Postalytics stands out as a leader in the industry.
With our cutting-edge platform, Postalytics not only simplifies the direct mail process but also enhances campaign effectiveness through features like triggered mail, dynamic personalization, and detailed performance tracking.
We also offer integrations with CRM and marketing automation tools to help businesses create highly targeted, data-driven campaigns that resonate with their audience.
For companies looking to take their direct campaigns to the next level, register for a free account on Postalytics today.