As an agency executive, you are always looking to generate leads, stay top of mind, and grow your client’s business.
Tapping into a new trend or product can mean great results for your clients, which means great results for your agency. Agency growth often revolves around adopting new technology and deploying new, fast-growing software tools to stay competitive.
One such technology is using white-label solutions created for agencies.
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What is a white-label marketing agency?
A white-label marketing agency is a company that provides unbranded services to other companies. It’s like a marketing department for hire.
For example, one agency can hire a second agency’s services, add its branding and serve its clients. The first agency can also add a markup to the white-labeled service in order to earn a profit. So the first agency would become a middleman between the client and the white-label solution provider.
White-Label Marketing Agencies offer their clients the same services they provide to their own customers. It includes things like direct mail automation, brand development, or social media management.
What are white-label services?
White-label services are digital and physical services that you can hire, brand, and offer as your own.
This way, decision-makers can worry about building the brand, acquiring customers, and growing the company instead of breaking their heads with fulfillment and execution.
Digital white label services often solve four main needs: marketing automation, software integration, business process specialization, and data management.
This ensures that marketers are able to create personalized campaigns specifically for their clients without building bespoke software.
White label direct mail solution
A white-label agency offer provides an array of re-sellable digital marketing services. The services are often branded, and markup is added before being sold to clients.
One of the most highly effective options is to use Postalytics for your white-label marketing. Our personalized quality services allow your business, company, or brand to focus on other critical production areas and allow Postalytics to be the white-label tool that drives your marketing.
Postalytics Agency Edition helps agencies add new customers and increase monthly billings allowing marketing agencies to connect direct mail to client digital marketing campaigns and their marketing tech stacks while making money on each mailer.
White Label Automated Direct Mail
Direct mail is the most effective way to reach potential customers and cut through the clutter, as research shows that people respond better to physical mail.
White-label automated direct mail is a digitized mailing technology that allows users to send postcards, letters, or physical mail automatically. It is a white-label solution that allows you to send letters, postcards, or mail to your client database, with the technology allowing you to send as many letters and postcards as desired to clients quickly.
You can save time and money and, more importantly, achieve great results when using a direct mail automation solution like Postalytics. This allows you to seamlessly deliver white-label direct mail campaigns on behalf of clients and integrate them with existing CRM and marketing automation software to maximize their effect.
What does White Label Direct Mail Automation do?
Postalytics white label Automated Direct Mails automates the entire mailing process. Mails, letters, or postcards can be sent in bulk on command by the system. Mailing threads can equally be followed up and replied to accordingly. Traditional, offline channels such as direct mail can augment the email and digital marketing that many clients have invested in.
The system allows users to create and send campaigns efficiently, even with limited marketing knowledge.
In addition, Postalytics has developed highly scalable software tools that allow personnel who may lack marketing expertise to use them easily.
Interested in learning more about Postalytics? Check out this site with a detailed Postalytics review for more information.
Examples of White Label Automated Direct Mail
White Label Automated Direct Mails come in different forms. However, some more popular formats include solicitation letters, coupons, offers, catalogs, flyers, postcards with an offer, and free samples. Think of anything that can help you with your direct mail advertising efforts.
The Postalytics system allows you to personalize any campaign by adding important customer details that will be sure to increase response rates.
White Label Digital Marketing Solutions & other White Label Marketing Tools
In addition to a direct physical mail campaign, marketing agencies can also integrate their digital channels with direct mail automation to form a powerful marketing vehicle for their clients.
While Postalytics doesn’t offer any digital marketing services, its tools work hand-in-hand with almost any available digital marketing tool out there.
Digital marketing agencies can plug Postalytics into the CRM and Marketing automation tools most organizations use to drive their direct mail and email channels. From there, it’s easy to use Postalytics for designing, printing, and analyzing results.
What is White Label Digital Marketing Agency?
A white-label digital marketing agency provides re-sellable marketing services to multiple clients through a white-label marketing platform.
The receiving agency can, in turn, sell these services for profit. This can be described as corporate or company symbiosis, as both companies benefit from the arrangement.
Is There Free White Label Software?
Yes, there are free white-label software options. You can check out many of them in online software review sites such as Tekpon.
However, most free white-label software has very limited features, they’re really designed to help give you a flavor for the software. In order to activate the most powerful features, you’ll need to upgrade to a subscription.
To achieve results, you need to use proven white-label marketing software from a reputable company like Postalytics.
White Label Social Media Marketing services
The increased popularity of social media has made online social media marketing a necessity for companies and brands looking to build brand awareness.
White-label social media services are content creation services that an agency or company readily accesses or utilizes to create content for clients. Being an automated system, it allows you to provide your clients with quality social media content and run social media campaigns without the stress of manually attending to it using in-house personnel.
Whether you have an online campaign, are posting, or are engaging in a general outreach, utilizing the services of a quality white-label social media expert would help you achieve your online marketing targets and goals.
The benefits of building a solid online reputation cannot be overstated. Positive reviews ensure your business or brand has a solid client base that increases at a geometric rate.
Another plus is that white-label social media services are adaptable to different platforms. Whether it’s Facebook, Instagram, Twitter, TikTok, Linkedin, or Pinterest, your business is undoubtedly covered.
This includes boosting and managing client accounts, designing posts, creating social media content, increasing engagement, etc.
White Label Email Marketing Services
Emails are essential communication tools but executing a successful email campaign requires experience, efficiency, and expertise.
This is where white-label email marketing can assist. It allows you to rebrand, upgrade, or improve an already existing email platform with the desired characteristics to resell to customers and clients.
White-label tools like Klaviyo, Mailchimp, Twilio, and ActiveCampaign are valuable and practical options. They can assist with email copywriting, email automation, campaign planning, client email engagement, and email reporting.
Combined with the powerful Postalytics platform, this is a winning combination for digital marketers. Think about retargeting your email non-responders with a direct mail piece.
Final Thoughts
Using a direct mail automation solution like Postalytics, you can seamlessly deliver white-label direct mail campaigns on behalf of clients and integrate them with existing CRM and marketing automation software to maximize their effect.
Postalytics can benefit your agency with our proven white-label direct mail platform. Our white-label marketing automation and tracking solutions will greatly enhance your marketing efforts.
So, why wait any longer?
Find out why so many digital marketing agencies use Postalytics as their white-label platform and sign up for an account today.
About the Author
Dennis Kelly
Dennis Kelly is CEO and co-founder of Postalytics. Dennis joined Boingnet, the predecessor to Postalytics, in 2013. Boingnet was focused on providing print and direct mail marketing service providers the ability to add digital marketing channels to their direct mail campaigns. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years and has held senior management roles at a diverse set of large technology firms including Computer Associates, Palm Inc. and Achieve Healthcare Information Systems.