Direct Mail Postcard Marketing
Postcards are an excellent way for businesses to connect with customers. Postalytics’ mailing tools make it easy to design a postcard campaign, print postcards, send them out, and measure results. On top of everything, we make it easy to integrate your CRM and automate the entire marketing workflow to create and mail postcards.
Easy Design Tools
We make it easy to make your own postcards! Add your logo, photos, and text in seconds. Generate proofs instantly and save them as reusable assets.
Halve Marketing Spend
Access professional, ready-made postcard templates that can be edited in-house. You’ll never have to pay an agency fee again, and you’ll save on postcard printing.
Send Faster & Smarter
Mailing postcards has never been faster. Drip campaigns are a powerful tool to help you target your customers throughout the customer lifecycle.
Measure in Real Time
With our postcard tracking, you’ll have fantastic insight into when your business mailers are being delivered. You’ll also know which are making an impact.
How to Create Direct Mail Postcards
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Sign up for a free account
Sign up for a free Postalytics account, and you can send an unlimited amount of direct mail marketing postcards.
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Add your details
Add your email address, phone number, and mailing address to the signup form. Import your customer list using your company’s CRM or mailing list.
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Design your postcard
Click the “Start Designing” button in the “Build Postcard Or Letter” tile. Choose a postcard creator option, including a pre-built postcard template option.
Why Choose Direct Mail Postcards
Postcards are a simple yet effective way to advertise your business, no matter what you sell. They are lightweight and sturdy, making them the perfect marketing tool for sending in the mail. Postalytics offers the best way to curb direct mail printing costs and scale your lead generation without adding more staff or losing control over the marketing budget.
The time it takes to create and send postcards has been reduced to minutes. You don’t need to be a professional designer to create beautiful, eye-catching, and engaging postcards. Our postcard mailing services offer an easy-to-use online mailer design process that makes print marketing fast. You can start from scratch or use a prebuilt template and customize it with our Direct Mail Postcard Editor to send targeted messages.
What is a Postcard?
In marketing terms, a postcard is a particular piece of printed collateral. This is because the material has to conform to USPS standards. USPS defines postcards as small rectangular slips of paper with dimensions of 4.25x 6 inches. These items qualify for a special postage rate and can be mailed, first class. Postalytics offers a standard postcard template that is 4.25×6 inches in size.
We also offer postcards in different sizes, but the USPS does not always refer to them as such. You can only mail a postcard at a USPS discounted rate if they meet specific USPS specifications, like the “machinable letter” size of 6×9 inches or 6×11 inches, which we categorize as postcards in our templates.
Why Postcard Size Matters
Sending a direct mail piece that isn’t the correct size will cost you more money. Using Postalytics’s direct mail postcard templates, you will always have the benefit of preferential pricing. This is why some of our clients choose to design their postcards offline and import their material into our templates. In addition, using Postalytics enables you to sync your material with your CRM, take advantage of our affordable postcard printing options, and mail and track the progress of your campaign. Postcards are also very effective when used in a triggered drip campaign – we can help you with that too.
What Works in Direct Mail Advertising?
Sending postcards is a tried and true marketing channel, but to be successful, you need personalization. Postalytics allows marketers to tailor their messages to different audience segments. And our Variable Logic Tool lets you change the text for each segment so that you can send the right message to each person and even greet them by their name.
Professional marketers design our postcard templates, so they come with features like a Call To Action that you can customize. Your Call To Action is one of the most critical parts of postcard design – and you can trust that our templates will give you an ROI that helps your business grow. From restaurant postcards to real estate postcards and holiday postcards, we have a design template that will deliver results for you.
Want to Design a Postcard For Your Business?
Want to see Postalytics in action? Have a look at our demo, explaining simple design-and-drop automation tools for postcard design and other automation tools that will make your work easier.
FAQ
Does postcard marketing really work?
Postcard marketing works. On top of that, postcards offer the best ROI in any marketing mix, according to the latest studies. Sending postcards is a tried and true way of generating more leads and growing your business. Today, marketers send postcards to stand out and reach their business goals faster.
How much does it cost to direct mail a postcard?
Mailing a postcard can cost anywhere between $0.60 and $1 per piece, including postage. Postcard mailing services change per piece, and the price often reflects the postcard size and volume. With Postalytics, you can send a single postcard or thousands, we have no caps on sending postcards. The price will vary depending on the volume. The more you send, the more affordable it gets.
How do I create a direct mail postcard?
You can create postcards for your marketing needs in minutes. Simply create a free account with Postalytics, follow the in-app wizard, and design your first postcard. You’ll get access to industry-specific postcard templates and automation tools that will make direct mail advertising work harder for you.
Where to write the address on a direct mail postcard before mailing it?
The address of the recipient appears on the back of the postcard. This is why you need to keep the area blank when you design a postcard. Using Postalytics’ postcard templates, you can start designing immediately, knowing you are safe adding information and images to the correct place on a postcard.
What is the difference between a direct mail postcard and a standard postcard?
Direct mail postcards are different from standard postcards. Unlike everyday postcards that people often send back home from vacations or during holidays, direct mail postcards serve as marketing instruments to promote products and services, thus driving business goals.