We’ve been working closely with the HubSpot development team to make sure that Postalytics customers are the first to be able to take advantage of the new HubSpot Workflow Extensions, announced today at HubSpot’s Partner Day at INBOUND. This new capability that HubSpot is enabling for key Connect Partners enables us to create a much better user experience for marketers setting up or maintaining Triggered Drip Campaigns with HubSpot Workflows.
What are HubSpot Workflow Extensions?
HubSpot Workflows are the heart of HubSpot’s Marketing Hub, serving as the automation engine for an incredible variety of marketing tasks. Featuring a drag & drop interface, tons of built in automations and an open API, Workflows have become the default workhorse of the HubSpot Marketing ecosystem.
HubSpot Workflow Extensions represent a new way for partners like Postalytics to integrate Triggered Drip Campaigns. Previously, our HubSpot clients would need to copy a webhook URL from Postalytics and paste it into a “Trigger Webhook” POST function inside of HubSpot each time they wanted to trigger a Postalytics direct mail piece from within a HubSpot Workflow. It was a clunky, techie process that looked like this:
Now, with HubSpot Workflow Extensions, developers like Postalytics can create branded Workflow Integrations that can be instantly dropped into any HubSpot Workflow. We’re saving you time, steps and things that can go wrong!
HubSpot Workflow Mapping For Personalized Direct Mail
The other really cool thing that developers can now pull dynamic fields directly into HubSpot workflows! This enables Postalytics marketers to directly map HubSpot Contact fields (standard and custom) into Postalytics for personalization, using our Variable Data and Variable Logic tools. This is a huge enhancement that we’ve been waiting to take advantage of. Here’s what it looks like:
Contact Us To Learn More
This is cutting edge, just announced functionality that we’ve been working on directly with HubSpot’s product team. Plan on seeing more announcements about HubSpot Workflow Extensions from both HubSpot and Postalytics over coming weeks. To learn more, get in touch, we’d love to talk to you about this great new feature!
About the Author
Dennis Kelly
Dennis Kelly is CEO and co-founder of Postalytics, the leading direct mail automation platform for marketers to build, deploy and manage direct mail marketing campaigns. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years and has held senior management roles at a diverse set of large technology firms including Computer Associates, Palm Inc. and Achieve Healthcare Information Systems.