2025 Canada Post Price Increases: No Impact on Postalytics

On Monday, January 13th, 2025, Canada Post will implement its latest postage rate increase, impacting marketers and nonprofit organizations that rely on direct mail campaigns across the country. While this news might cause concern for businesses and organizations working within tight budgets, Postalytics has some great news to share; we will not pass these postage increases on to our customers. The 2025 Canada Post price increases will not impact Postalytics pricing.

Why Postalytics is Absorbing the Increase

Over the past 12 months, Postalytics has experienced tremendous growth in Canada. This expansion has allowed us to find new operational efficiencies and optimize our processes. As a result, we are in a position to absorb the Canada Post postage increase without affecting the pricing structure for our customers.

We understand how critical direct mail campaigns are for Canadian marketers and nonprofits. Whether you’re running a time-sensitive fundraising drive or launching a targeted marketing campaign, the rising cost of postage can be a significant challenge. By maintaining our current pricing, we aim to help you stay on track with your goals without any unexpected budget strain.

Direct Mail Automation is Taking Off in Canada

Marketers and nonprofits using Postalytics’ direct mail automation platform can continue to enjoy the same transparent pricing and innovative tools that have driven success over the past year. This includes:

• Real-Time Tracking and Analytics: Monitor the progress of your campaigns and optimize future efforts.
• Easy Personalization: Leverage data to create tailored messages for your audience.
• Effortless Campaign Management: Streamline your direct mail processes by integrating them into your marketing tech stack.

Plan Ahead for 2025

While Postalytics is absorbing the increase, it’s still essential to plan your direct mail campaigns carefully. Consider scheduling campaigns early and taking advantage of Postalytics’ robust tracking and scheduling tools to stay ahead of deadlines.

By choosing Postalytics, you can rest assured that your direct mail strategy remains cost-effective and impactful. We’re committed to supporting Canadian marketers and nonprofits as they navigate the evolving direct mail landscape in 2025 and beyond.