The United States Postal Service (USPS) will observe the National Day of Mourning on Thursday, January 9th, 2025, resulting in the suspension of mail delivery and retail operations nationwide. This action is in keeping with the tradition of honoring past presidents and providing employees an opportunity to reflect during this solemn occasion.
What This Means for U.S. Postal Customers
On January 9th, USPS mail will not be delivered, and post offices will remain closed. Customers should also anticipate mail delivery delays of one to two days nationwide due to the operational pause and the subsequent backlog.
This does not impact mailing in Canada.
While USPS aims to minimize disruptions and maintain efficiency, customers are encouraged to plan accordingly. Organizations that rely on direct mail for marketing, transactional communications, or time-sensitive shipments should take these delays into account.
Postalytics Tips for Minimizing the Impact
For businesses using Postalytics’ direct mail automation platform, here are some steps to mitigate the disruption:
- Adjust Campaign Timelines: Send direct mail campaigns earlier to ensure timely delivery.
- Communicate with Recipients: Inform customers or prospects of potential delays to set clear expectations.
- Track Your Mail: Leverage Postalytics’ unique direct mail tracking tools to monitor mail status and identify any delays.
By planning ahead, marketers can effectively navigate the temporary USPS service interruption during this National Day of Mourning.
About the Author
Dennis Kelly
Dennis Kelly is CEO and co-founder of Postalytics, the leading direct mail automation platform for marketers to build, deploy and manage direct mail marketing campaigns. Postalytics is Dennis’ 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years and has held senior management roles at a diverse set of large technology firms including Computer Associates, Palm Inc. and Achieve Healthcare Information Systems.