ABOUT POSTALYTICS – WHY DID WE BUILD IT?
Direct mail can be a powerful marketing channel…but it hasn’t kept up with technology
Marketers Want To Use Direct Mail…For Good Reason
An amazing thing is happening. As digital marketing channels get more crowded, and marketers are all using the same playbook, they’re increasingly looking for new ways to put their messages directly into the hands of their audiences.
Marketers are giving direct mail another look.
New data, gathered by industry analysts, neuroscientists and marketers, shows why savvy marketers want to use direct mail.
Direct Mail Is Effective – It Stands Out
Neuroscience Shows 70% Higher Recall
Response Rates Are Growing With Better Personalization
But…Traditional Direct Mail Is Painful
The problem is that the direct mail industry hasn’t kept up with changes in technology. It feels very…1990’s.
Marketers now have higher expectations from their channels. Speed, efficiency, integration and analytics are all essential to modern marketing.
Traditional direct mail just doesn’t get it done.
Large Batch & 4-6 Week Production Cycles
Disconnected From CRM/Marketing Automation
No Tracking Of Delivery & Response
Huge Mailers Solve These Problems With Big Teams, Big Agencies and Big Money
Postalytics Changes The Game
We Deliver Enterprise Grade Direct Mail Automation
With Automated Workflow, Deep Integration & Analytics
In A Self Serve, Affordably Priced Software Tool
That Marketers In Organizations of All Sizes Can Deploy Quickly & Easily
Who Are We?
We are a team of marketers and technologists who know how effective targeted, personalized and tracked direct mail marketing can be. We also know that traditional direct mail production processes are slow, expensive and disconnected from digital channels.
We are also the creators of Boingnet, the award winning pURL marketing automation platform. Since 2008, we’ve been helping direct mailers generate personalized, multi-channel campaigns across mail, web and email channels. Our patent-pending personalized URL tracking has been deployed on millions of mailpieces and has helped marketers understand direct mail response more deeply.
Our Boingnet customers kept asking us “Can we use your pURL marketing tool to integrate direct mail into our HubSpot or Salesforce infrastructure?”.
After hearing it a few times, we began investigating the market for a turn-key, self service direct mail tool that can deliver sophisticated marketing in an easy to use format.
It turns out that there’s a huge market for Postalytics. We are growing quickly & adding new capabilities regularly.
Sign up for a free account & check it out and see for yourself.
You can use the “Send Me Samples” feature and in about 2 minutes you’ll have a live campaign.
Interested in learning more about Postalytics? We invite you to Contact Us.