Decoding Klaviyo Pricing: Is it Worth it?

Email and SMS marketing are effective channels for generating leads, engaging customers, and promoting products or services.

Businesses are always looking for tools to make creating email and SMS campaigns easy. One such email marketing automation tool is Klaviyo. It offers many features and integrations that marketers can use to create, send, and track campaigns.

But which Klaviyo pricing plan should one choose? How can you maximize your Klaviyo subscription? 

We answer these questions and more in this one-stop guide to Klaviyo pricing.

Main Features of Klaviyo

Klaviyo offers many features to help businesses manage their email and SMS campaigns, including:

• Segmentation: Create detailed customer segments based on behavior, preferences, and purchase history. Segmenting a list enables targeted and personalized marketing.
• Automation: Automation tools for creating personalized email and SMS workflows. These include abandoned cart reminders, welcome series, and post-purchase follow-ups.
• Integration: Seamlessly integrates with e-commerce platforms like Shopify, WooCommerce, and Magento. This integration allows easy synchronization of customer data.
• Analytics and Reporting: Provides in-depth tools to track campaign performance and ROI. These insights help businesses make data-driven decisions.
• Personalization: Add dynamic content and product recommendations in emails and SMS to enhance engagement and conversion rates.
• A/B Testing: Facilitates A/B testing of email campaigns to optimize subject lines, content, and send times for better performance.
• Scalability: Designed to scale with businesses of all sizes, ensuring consistent performance and support.

How Much Does Klaviyo Cost?

Klaviyo offers its customers three main pricing plans. Customers can choose a plan based on their requirements and the type of campaigns they would like to run. 

Let’s explore all three plans in more detail.

Klaviyo Free Plan

Klaviyo’s free plan allows businesses to start with email marketing and automation at no cost.

The free plan is ideal for small businesses and startups looking to build and grow customer engagement without an initial financial commitment.

Free Plan Features

Klaviyo’s free plan offers a range of essential features to help businesses kickstart their email and SMS marketing efforts. It includes:

• Email Marketing: Send up to 500 emails to your contacts with customizable templates and drag-and-drop design tools.
• SMS Marketing: 150 SMS/MMS credits to engage customers via text messages.
• Segmentation: Create customer segments based on behavior and demographics for personalized campaigns.
• Automation: Access to automated workflows like welcome series, abandoned cart reminders, and more.
• Reporting and Analytics: Basic analytics to track email and SMS campaign performance.
• Integrations: Seamless integration with major e-commerce platforms like Shopify and WooCommerce.
• Support: Access to Klaviyo’s online resources, including guides and tutorials.

These features make the free plan a robust starting point for businesses that want to enhance their marketing strategy.

Klaviyo Email Plan

Klaviyo’s Email Plan is designed for businesses focusing on email marketing.
 

The plan ensures comprehensive support for growing businesses, facilitating personalized and data-driven email campaigns to enhance customer engagement and drive sales. 

Pricing scales with the number of contacts and starts at $20 per month for 250-500 contacts.

Email Plan Features

Klaviyo’s Email Plan offers comprehensive features to elevate your email marketing efforts:

• Unlimited Emails: Send an unlimited number of emails to your contact list.
• Advanced Segmentation: Create detailed customer segments based on behavior, preferences, and purchase history.
• Automation: Access robust automation workflows for personalized email sequences like welcome series, abandoned cart reminders, and post-purchase follow-ups.
• A/B Testing: Test different subject lines, content and send times to optimize campaign performance.
• Dynamic Content: Personalize emails with dynamic content and product recommendations.
• In-Depth Analytics: Track detailed metrics on email performance, customer engagement, and ROI.
• Integrations: Seamlessly integrate with major e-commerce platforms and other tools.
• 24/7 Support: Get access to customer support and a rich library of online resources.

The Email Plan is ideal for businesses aiming to enhance customer engagement and drive sales through email marketing.

Klaviyo Email and SMS Pricing

Klaviyo’s Email and SMS plan combines powerful email marketing with SMS capabilities, providing businesses with an integrated solution for engaging customers across multiple channels. 

The pricing varies depending on the number of contacts and SMS usage. It starts at $35 per month for 250-500 active profiles with 1250 monthly SMS credits.

Email and SMS Plan Features

This plan contains features of both the Free Plan and the Email Plan. It includes unlimited email sends, SMS credits, advanced segmentation, automation, dynamic content, A/B testing, and detailed analytics. It provides businesses with a one-stop destination for email and SMS marketing.

Additional Klaviyo Costs

Besides the base plan costs, Klaviyo charges for exceeding included SMS credits and email contact limits. SMS charges are typically based on the number of messages sent and vary by region. As your contact list grows, the pricing for email and SMS plans scales accordingly. 

Additional costs may apply for premium support, custom integrations, and advanced features beyond the standard offerings.

Klaviyo Reviews Pricing

Available for Klaviyo customers on Shopify and Shopify Plus, it lets you send review requests to customers with confirmed deliveries, add these reviews to email campaigns, etc. 

This capability is great for ecommerce companies that have a lot of products and send many promotional emails.

The pricing distribution works as follows –

• $25: 250 max monthly orders
• $90: 1,000 max monthly orders
• $175: 2,000 max monthly orders
• $300: 3,500 max monthly orders
• $500: 10,000 max monthly orders

Klaviyo CDP Pricing

Klaviyo’s Customer Data Platform (CDP) pricing varies based on factors like the number of customer profiles and data sources integrated. 

It offers scalable pricing structures tailored to accommodate businesses of different sizes and needs. Their CDP pricing plans start from $500/month for 100k profiles.

Is Klaviyo Worth It?

Klaviyo’s features make it a powerful tool for driving customer engagement and sales. However, the ROI can vary, especially for small businesses that must balance costs against benefits. 

While Klaviyo’s pricing structure can be higher than that of some competitors, its ability to deliver targeted, personalized campaigns and robust integration capabilities can justify the investment.

Whether Klaviyo is worth it depends on individual business needs, goals, and budgets. Evaluating these factors can determine whether Klaviyo’s features align with your marketing strategy. If it does, the potential benefits outweigh the costs for your specific circumstances.

Which Klaviyo Plan Should I Choose?

Choosing the right Klaviyo plan depends on your business’s specific needs and goals. For small businesses or those starting with email marketing, the free or lowest-tiered plan is a great starting point. 

It allows access to essential features like segmentation, automation, and basic analytics without a significant financial commitment. For example, an e-commerce startup could start with a free plan to build its email list and engage initial customers. 

As your business grows and your needs become more complex, you can upgrade to higher-tiered plans for additional features. Klaviyo offers a free trial so you can use the different features and workflows to determine the best fit for your marketing strategy. 

How to Maximize the Value of Your Klaviyo Subscription?

Are you looking to increase the ROI you get from Klaviyo? 

Below are four strategies and tips that will help you make the most of your subscription.

Utilize Segmentation

Segmentation allows you to create targeted and personalized marketing campaigns. Start by segmenting your audience based on behaviors such as purchase history, browsing activity, and engagement levels. For example, create segments for frequent buyers, recent visitors, or inactive customers. 

You can use segments to tailor your messaging, offering personalized product recommendations, special promotions, or re-engagement campaigns. 

Additionally, combine demographic data like location or age to refine your segments further. Regularly analyze segment performance to adjust strategies and improve ROI. This targeted approach enhances customer experience, boosts engagement, and drives higher conversion rates. In other words – it optimizes your Klaviyo investment.

Utilize Automation

You can set up automated workflows for key customer interactions, like a welcome series for new subscribers, abandoned cart reminders, or post-purchase follow-ups. These workflows ensure timely and relevant communication, increasing engagement and conversion rates. 

Use behavior-triggered emails to send personalized content based on customer actions, like browsing or purchasing specific products. Additionally, automate re-engagement campaigns to win back inactive customers. 

Monitoring and optimizing your automated workflows based on performance metrics is important. This ensures that your campaigns remain effective and aligned with your marketing goals.

Analyze Performance

Campaign performance can be regularly analyzed using Klaviyo’s robust analytics tools. Start by tracking key metrics such as open rates, click-through rates, conversion rates, and revenue generated. Use these insights to identify successful strategies and areas needing improvement. 

You can also A/B test subject lines and content and send times to optimize email effectiveness. Finally, monitoring customer behavior and engagement trends is vital to understanding how to adjust your marketing tactics. 

Leverage Integrations

Klaviyo can integrate with major e-commerce platforms like Shopify, WooCommerce, and Magento. This allows you to sync customer data and automate marketing workflows. Your sales and marketing teams can connect with CRM systems to streamline customer relationship management. 

Direct marketers can use the Postalytics-Klaviyo integration to add direct mail to their marketing strategy. This allows you to trigger personalized direct mail campaigns based on Klaviyo data, enhancing multi-channel engagement. 

Integrating these tools allows you to create cohesive, data-driven marketing strategies that boost customer engagement and ROI.

Register for free on Postalytics or get in touch with our team to know more about this integration.

FAQs

1. When does Klaviyo stop being free?

Klaviyo stops being free when your contact list exceeds 500 email contacts or you use over 150 SMS/MMS credits. Once you surpass these limits, you need to upgrade to a paid plan. The costs then scale based on the number of contacts and SMS usage, providing flexibility as your business grows and your marketing needs expand.

2. Does Klaviyo offer any discounts or offers?

Yes, Klaviyo often provides discounts and special offers, especially for new customers or during promotional periods. They may offer discounts for annual billing plans, which can save you money compared to monthly billing. Additionally, Klaviyo sometimes provides incentives for non-profits and startups. It’s best to check their website or contact their sales team for current offers and discounts.

3. Does Klaviyo restrict features for its free trial?

Klaviyo’s free trial provides access to most core features. It allows users to explore email and SMS marketing capabilities, segmentation, automation, and basic analytics. However, the free trial is limited by the number of contacts (up to 500) and SMS credits (150).