Postalytics Announces Automated File Campaigns to Round Out Trio of Build Once, Run Continuously Options
Smart Send and Triggered Drip Campaigns Get A New Baby Sister
ROCKLAND, Mass., Mar. 9, 2024 /PRNewswire-PRWeb/ — Postalytics, the leading direct mail automation platform, now includes Automated File Campaigns that send repeatable, highly automated campaigns using data files sourced from any data provider.
Automated File Campaigns joins Smart Send and Triggered Drip campaigns as a third option that offers marketers a “build-once and run-continuously” automated direct mail program. Postalytics customers can use this new capability for ongoing lead generation, new mover campaigns, customer win-back efforts, or any other application powered by data files vs. a CRM database.
The new feature is simple to set up. Once they map the fields in the data file and choose the creative components, marketers can easily repeat the campaign with new data files they upload to the platform. Postalytics customers on the PRO or Agency plan can upload contact lists into a single ongoing campaign at intervals of their choice. Advanced users can even upload the data files via FTP.
Marketers can schedule their mailings in the future, making Automated File Campaigns highly efficient.
Customers build the creative for a campaign only once, proof it, and put it in production. With Automated File Campaigns, they use the creative elements continually over a long period of time.
“We’re always listening to our customers,” said Postalytics CEO Dennis Kelly. “When they tell us about a feature that will help them use the platform more effectively, we do our best to add functionality to the software. We’ve enhanced the product many times because our customers asked.”
About the Author
David Hazeltine
David is a career, award-winning marketing, communications, and copywriting professional who joined the Postalytics team in September 2023. He has spent the past 12 years working in demand generation and events for technology & SaaS companies, including Fiserv (FinTech), Pointillist (MarTech), Blackbaud (NonprofitTech), and most recently Cisco Systems (DigitalCommsTech). Prior to joining the tech world, David spent 26 years on the agency side, the majority of which were spent in direct mail and direct response. He ran direct mail production for two agencies prior to forming his own full-service full-service agencies, which provided strategy, creative, list, print/mail production, and analysis services for both for-profit and nonprofit clients. Additionally, David is an accomplished fundraising consultant, speaker, and conference presenter. Born and raised in the Boston area, he and his wife migrated south in 2018 to their current home in Charleston, SC. They have three grown children and a German Shepherd named Zeus.